Open Letter to the Trustees of Hershey's controlling shareholder
Open Letter to The Hershey Company
Hershey altered REESE’S formula.
They did not disclose it.
They have not corrected it.
They have not answered for it.
This site documents the drift in REESE'S ingredients, the silence and the consequences.
Finding 1: REESE'S ingredient drift occurred.
Finding 2: REESE'S brand trust was compromised.
Finding 3: Hershey adopted a strategy of avoidance.
Finding 4: REESE'S ingredient integrity is a Hershey governance issue.
External reporting, analysis and commentary documenting REESE'S ingredient drift.
Independent creators and journalists covering the REESE’S ingredient drift story.
Interview with Victor Blackwell, discussing Hershey governance, ingredient drift and the implications for the REESE'S brand.
Will Reeve of Good Morning America featured Brad Reese.
Jimmy Donaldson (MrBeast) taste tests Feastables Peanut Butter Cups with Brad Reese: 13,799,407 views, 522,000 likes and 5,252 comments.
The Late Show with Stephen Colbert featured Brad Reese at the 9:25 minute time mark: 3,177,956 views, 97,000 likes and 6,035 comments.
Side‑by‑side comparisons of REESE’S labels over time.
Documenting Hershey’s silence in the face of public concern.