REESE'S best selling products not found on Hershey's product locatorREESE'S products that generated $332.5 million in 2015 C-store sales are missing from Hershey's product locator.
Tallahassee, Florida: Fri, 5/27/16 - 8:18pm View comments
Update: 6/16/2016 - 5:26PM
Received the following explanation from Hershey's Director of Corporate Communications, Jeff Beckman:
"As you are probably aware, it's a new website. After we received your question, the web team noted that the product locator has always been a tool to locate 'hard-to-find products.'
"Here is how it was described on the old site:
"Both the link at the bottom of every page, as well as the locator screen itself, used to say 'Locate hard-to-find products.'
"There is a limit to the number of UPCs that can be listed on the online product locator, so it is not possible to include all pack-types of all of our products. It has to be limited to the truly hard to find.
"Your inquiry revealed that the 'hard-to-find' language was not included in the new site. Our web team is working on restoring some of that language so it is clear to users that this is a tool for hard-to-find products, not a comprehensive locator for all of the thousands of products.
"Thanks for bringing this to our attention!"
I reached out to Hershey for an explanation and received a response (see above).
The following REESE'S products are missing from Hershey's product locator as shown below:
- REESE'S Peanut Butter Cups 2.8oz - $163.2 million in C-store sales.
- REESE'S Big Cup 2.8oz - $60.7 million in C-store sales.
- REESE'S Peanut Butter Cups 1.5oz - $55.1 million in C-store sales.
- REESE'S Fast Break 3.5oz - $53.5 millin in C-store sales.
Total = $332.5 million
Hershey Product Locator
REESE'S King Size Sales
REESE'S Standard Size Sales
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Candy: Chocolate 2016 - Chocolate candy convenience-store sales data from year-end 2015
