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REESE'S best selling products not found on Hershey's product locator

REESE'S products that generated $332.5 million in 2015 C-store sales are missing from Hershey's product locator.

Tallahassee, Florida:   Fri, 5/27/16 - 8:18pm    View comments

Update: 6/16/2016 - 5:26PM

Jeff BeckmanReceived the following explanation from Hershey's Director of Corporate Communications, Jeff Beckman:

"As you are probably aware, it's a new website. After we received your question, the web team noted that the product locator has always been a tool to locate 'hard-to-find products.'

"Here is how it was described on the old site:

Links at bottom of old website

Old Product Locator Wording

"Both the link at the bottom of every page, as well as the locator screen itself, used to say 'Locate hard-to-find products.'

"There is a limit to the number of UPCs that can be listed on the online product locator, so it is not possible to include all pack-types of all of our products. It has to be limited to the truly hard to find.

"Your inquiry revealed that the 'hard-to-find' language was not included in the new site. Our web team is working on restoring some of that language so it is clear to users that this is a tool for hard-to-find products, not a comprehensive locator for all of the thousands of products.

"Thanks for bringing this to our attention!"


I reached out to Hershey for an explanation and received a response (see above).

The following REESE'S products are missing from Hershey's product locator as shown below:

  • REESE'S Peanut Butter Cups 2.8oz - $163.2 million in C-store sales.
  • REESE'S Big Cup 2.8oz - $60.7 million in C-store sales.
  • REESE'S Peanut Butter Cups 1.5oz - $55.1 million in C-store sales.
  • REESE'S Fast Break 3.5oz - $53.5 millin in C-store sales.
Total = $332.5 million

Hershey Product Locator

Hershey Product Locator

REESE'S King Size Sales

REESE'S King Size Sales

REESE'S Standard Size Sales

REESE'S Standard Size Sales

Related story:

Candy: Chocolate 2016 - Chocolate candy convenience-store sales data from year-end 2015

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