Today (September 16, 2025), Goldman Sachs gave The Hershey Company stock a very rare "Double Upgrade" to Buy from Sell with a 30% hike in its price target to $222 (USD). According to Goldman Sachs, the new REESE'S Oreo Cup is helping The Hershey Company stay relevant. Google Search Trends show strong year-over-year growth for the REESE'S brand. Also, recent elasticity data suggests room for further price hikes without hurting demand as well as superb REESE'S execution and merchandising improvements that are being made in convenience stores.
