REESE'S leads the $21.5 billion US candy sales market"In fact, U.S. consumers spent $21.5 billion on candy in the 52 weeks ended April 30, 2016, and annual sales have grown 2%-4% over the past five years."
Tallahassee, Florida: Mon, 6/20/16 - 11:01pm View comments
Few REESE'S Lovers realize the astoundingly phenomenal financial success of their beloved brand.
For example according to Ad Age, REESE'S 2012 U.S. sales were $2.603 billion:
Interestingly earlier this month, The Nielsen Company published the following report:
America's Sweetest Treat Is Delivering Candy Crushing Growth
"Health trends and aspirations aside, we see that candy sales are actually growing — and not just because June its National Candy Month.
"In fact, U.S. consumers spent $21.5 billion on candy in the 52 weeks ended April 30, 2016, and annual sales have grown 2%-4% over the past five years."
Nielsen continued, "And candy isn't just a hit during major holidays like Easter and Halloween, which generates $3.5 billion in sales. Americans are candy lovers through and through, spending more than $17.9 billion on every day, non-seasonal treats."
Related stories:
US candy sales steadily rise, hit $21.5B
Snickers Surging to Top of Global Candy Race
America's Sweetest Treat Is Delivering Candy Crushing Growth
