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REESE'S leads the $21.5 billion US candy sales market

"In fact, U.S. consumers spent $21.5 billion on candy in the 52 weeks ended April 30, 2016, and annual sales have grown 2%-4% over the past five years."

Tallahassee, Florida:   Mon, 6/20/16 - 11:01pm    View comments
 

REESE'S Few REESE'S Lovers realize the astoundingly phenomenal financial success of their beloved brand.

For example according to Ad Age, REESE'S 2012 U.S. sales were $2.603 billion:
 

U.S. Candy Sales
 

Interestingly earlier this month, The Nielsen Company published the following report:

America's Sweetest Treat Is Delivering Candy Crushing Growth

"Health trends and aspirations aside, we see that candy sales are actually growing — and not just because June its National Candy Month.

"In fact, U.S. consumers spent $21.5 billion on candy in the 52 weeks ended April 30, 2016, and annual sales have grown 2%-4% over the past five years."
 

U.S. Candy Sales
 

Nielsen continued, "And candy isn't just a hit during major holidays like Easter and Halloween, which generates $3.5 billion in sales. Americans are candy lovers through and through, spending more than $17.9 billion on every day, non-seasonal treats."
 

U.S. Seasonal Candy Sales
 

Related stories:

US candy sales steadily rise, hit $21.5B

Snickers Surging to Top of Global Candy Race

America's Sweetest Treat Is Delivering Candy Crushing Growth
 


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