REESE'S leads the $21.5 billion US candy sales market
"In fact, U.S. consumers spent $21.5 billion on candy in the 52 weeks ended April 30, 2016, and annual sales have grown 2%-4% over the past five years."
"Health trends and aspirations aside, we see that candy sales are actually growing — and not just because June its National Candy Month.
"In fact, U.S. consumers spent $21.5 billion on candy in the 52 weeks ended April 30, 2016, and annual sales have grown 2%-4% over the past five years."
Nielsen continued, "And candy isn't just a hit during major holidays like Easter and Halloween, which generates $3.5 billion in sales. Americans are candy lovers through and through, spending more than $17.9 billion on every day, non-seasonal treats."
