REESE'S Peanut Butter Cups sold in the United Kingdom should be covered with Cadbury Dairy MilkNow imagine doing this on a country by country basis using a particular country's most popular chocolate brand as the "chocolate covering" of REESE'S Peanut Butter Cups.
Tallahassee, Florida: Tue, 6/21/16 - 11:59pm View comments
As the following REESE'S Peanut Butter Cups display demonstrates, Harry B. Reese knew how to geniusly market and promote the "chocolate covering" of his peanut butter cups:
"Covered with HERSHEY'S Milk Chocolate Especially Blended"
REESE'S Peanut Butter Cups could dominate the British candy market by marketing and promoting the following "chocolate covering" of its peanut butter cups:
Covered with Cadbury Dairy Milk Especially Blended
Now imagine doing this on a country by country basis using a particular country's most popular chocolate brand as the "chocolate covering" of REESE'S Peanut Butter Cups.
Related document:
The H.B. Reese Candy Company Story