Cisco CEO John Chambers ranked by Financial Times as #1 Chief Obfuscation Champion (COC)
"The bullshit market knows only one phase: the bull phase. So it is no surprise that 2012 turned out to be yet another bumper year for guff, cliché, euphemism and verbal stupidity."
Earlier this week at the 1:07 time mark in the below podcast, the Financial Times ranked Cisco CEO John Chambers as the #1 Chief Obfuscation Champion (COC):
The bullshit market knows only one phase: the bull phase. So it is no surprise that 2012 turned out to be yet another bumper year for guff, cliché, euphemism and verbal stupidity.
The big news is that I've decided to supplement the prizes for bull with an award for COC. This stands for Chief Obfuscation Champion, and is open to big-name chief executives.
I'm forced to take it away... and give it to John Chambers instead. Last month he sent out an email to Cisco employees beginning "Team," and ending: "We'll wake the world up and move the planet a little closer to the future."
Mr Chambers beats Ms Ahrendts because he has created a concoction of sublime arrogance and cheesiness out of short, household words. He is a well-deserving COC.
